Image by Markus Spiske

Meta content writing

What is metadata, and why is it important?

Metadata or meta content is an integral part of SEO. When metadata is well-done, it means that your website works hard on its own to rank at the top in search engine results. Metadata doesn’t appear on your actual webpage, but it’s this hidden content that provides the best Google visibility. 

That’s why at DAGOSEO, we take the time and care to create the best metadata for your website and to make your brand visible to the right audience. 

After running your SEO campaign and handpicking the best keywords for your company or website, then start in on the metadata. Metadata, when done right, will drastically improve your website’s visibility in organic search results, meaning a higher amount of traffic to your site, and with the right content, a higher conversion rate and ultimately more revenue for you. 

Metadata comprises an SEO meta description and title for every page of your website. This information lets search engines know what the intent of each page on your website is, and then determine whether or not your website is relevant enough to a user’s search term to display in the results prominently. 

Meta title

The meta title tells search engines exactly what your webpage is about. It’s the clickable title that appears in the search results and must summarise the content that readers will find on the page. This title will also appear in the browser tab and external websites when a link to that page is shared. 

Meta description

The meta description is approximately 160 characters of text found beneath the page title in the search results. The meta description provides readers with additional information to help them determine whether or not to click on the title and enter the page. 

Both the meta title and the meta description, when used with an effective SEO strategy, will encourage more people to click to your website from the search results. 

At DAGOSEO, we have what it takes to make your website rank high with our carefully researched SEO keywords, and rich, engaging, and informative content.


Internet marketing company

  • Instagram